18+
years across media, advertising and film
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Meet Dot, the spark in X DOT AI. Every stage is a client problem.
FilmmakingTeamBrandFashionAutomationReal estate
Storytelling, powered up by AI.
Every brand starts with a story. X DOT AI is the generative AI studio that gives it powers: films, trained teams, brand systems and automation. X is whatever you unlock next.
Brand DOT AIFilms DOT AIFashion DOT AIMarketing DOT AIAdvertising DOT AIAutomation DOT AIReal Estate DOT AIYour team DOT AI
(01) Four practices
People direct. Machines deliver.
[Image: team training]
01
AI Training
Role-based workshops that upgrade the team you already have.
[Image: strategy board]
02
AI Consulting
Strategy, workflow architecture and Brand Brain systems.
[Video: film still]
03
AI Films and Content
Ad films, music videos and short-form under human direction.
[Image: agent dashboard]
04
AI Automation
Agents and tools built around how your team works.
(02) Work
Directed, not generated.
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(03) Point of view
AI is powerful. But without taste, structure and intent, it becomes forgettable.
1,000+
professionals trained in AI workflows
25
AI films, music videos and original tracks released
5 to 10
working days for an AI ad film, against 4 to 8 weeks the traditional way
Films made for and teams trained at
Zee TVZEE5SaregamaEPAMShemaroo EntertainmentACwOMobilla
Rendered in particles
(04) Studio
Led by a filmmaker who also teaches.
Da Sachin Sharma is a Mumbai-based creative director, AI filmmaker, author and educator. He builds X DOT AI around one belief: vision over tool.
Director
Meri Coffee, India's first AI-generated song
Author
Prompt DOT AI and Creativity DOT AI
Guest faculty
IICT Mumbai
(05) Answers
The short version.
What is X DOT AI?
X DOT AI is a generative AI studio founded by Da Sachin Sharma. It trains teams, consults on AI adoption, produces AI films and automates workflows for brands, agencies and media companies in India, the UAE and worldwide.
What does the X stand for?
X is a variable. It stands for whatever your organisation needs AI to work on: your brand, your films, your marketing, your team.
Can AI replace a creative team?
No. AI multiplies what a good team can do. Direction, taste and judgement stay human, which is why we train people before we automate anything.
Do you work outside India?
Yes. We run on-site workshops and remote engagements from India, the UAE and Canada.
Next step
Define your X.
Tell us the problem you want solved. We reply within 24 hours.
Start a project