01
AI strategy and roadmap
A structured plan tied to business goals, so the team stops experimenting at random.
- Opportunity map across campaigns and platforms
- Adoption roadmap
- SOPs for daily use
AI consulting that turns into daily practice.
Strategy, workflow architecture and brand systems for teams that want AI to pay off, not just impress.
x = ?
[Video: strategy session]01:10
[Image: roadmap workshop]
[Image: Brand Brain screen]
In short
X DOT AI consults with marketing, creative and leadership teams on where generative AI creates real value. We identify the high-impact use cases, design the workflows, write the roadmap and SOPs, and train the people who will run them.
(01) What you get
Three systems, built around your work.
02
Workflow architecture
Repeatable workflows that connect tools, prompts and process.
- Campaign ideation systems
- Social content pipelines
- Script and video workflows
- SEO and distribution systems
03
Brand Brain
A brand intelligence system that keeps every AI output in your voice.
- Voice, tone and messaging frameworks
- Audience and communication maps
- Brand-aligned prompt libraries
- Reusable team templates
(02) Method
Problem first. Solution second.
Solid line = people · Dashed blue = machine
01
Problem
Define the real challenge
02
Use case
Find where AI changes the outcome
03
Design
Structure the workflow
04
Select
Choose the right AI tools
05
Build
Implement the system
06
Train
Enable the team to run it
07
Optimise
Refine and scale the output
(03) Why it holds up
Tested in real businesses.
Systems thinking
Repeatable systems, not one-off experiments.
Creative and operational
Marketing judgement combined with technical precision.
Teachable workflows
Everything is documented and designed to be taught.
(04) Answers
Consulting questions.
What does AI consulting for a marketing team involve?
We map where AI can improve campaigns, content and operations, design the workflows, and define how the team uses them day to day, with SOPs.
What is an AI workflow?
A repeatable sequence that connects tools, prompts and people to produce a defined output, such as a campaign concept or a week of social content.
What is Brand Brain?
Brand Brain is our brand intelligence system: voice and tone frameworks, audience maps, prompt libraries and templates that keep AI outputs on brand.
Is AI consulting suitable for small businesses?
Yes. The systems are tailored to the size of the team and the tools it can realistically run.
Next step
x = your strategy.
Start with a strategy call. We reply within 24 hours.
Book a strategy call