Director
Meri Coffee, India's first AI-generated song
A studio built on one belief: vision over tool.
AI is a medium. It needs a human with taste, structure and intent to direct it. That is the work we do, and the work we teach.
x = ?
In short
X DOT AI is a generative AI studio founded by Da Sachin Sharma, a Mumbai-based creative director, AI filmmaker, author and educator with 18+ years in media, advertising and film. The studio works from India, the UAE and Canada.
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(01) Founder
Da Sachin Sharma
Creative director, AI filmmaker, author and educator. He directed Meri Coffee, India's first AI-generated song, and has trained more than 1,000 professionals to work with AI.
Author
Five books, including Prompt DOT AI and Creativity DOT AI
Guest faculty
IICT Mumbai
Trainer
AI teams at Zee, Saregama, EPAM and Shemaroo Entertainment
“Build systems. Not just prompts.”
(02) Path
Eighteen years before the machine.
2007
Shemaroo
Started in New Media.
Agency
da kaizen solutions
Founded and ran an agency serving Starbucks, Reliance Life Insurance, Future Group and many MSME brands.
Consulting
A&A Business Consulting
As Brand Head, helped 200+ MSMEs across consumer electronics, food and garments.
D2C
ACwO
Built the brand from scratch, including name, logo and strategy, as Chief of Brand.
Today
X DOT AI
A generative AI studio for training, consulting, films and automation.
(03) How we think
Three layers in every engagement.
Layer 01
Creative
Story, emotion and message. What the work should make people feel.
Layer 02
System
Scalability and repeatability, so a team can use it every day.
Layer 03
Implementation
Tools and workflows that hold up in real working environments.
(04) Publications
The books behind the method.
Next step
Define your X.
Tell us the problem you want solved. We reply within 24 hours.
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