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Field notes on creative AI.

AI Weekly, practical guides and research from the studio floor. Written by people who ship the work.

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(01) Latest

Recent writing.

AI Weekly
15 Feb 2026The State of AI Video Generation in 2026Read →Guide
8 Feb 2026Prompt Engineering for Visual ContentRead →Research
28 Jan 2026AI ROI: Measuring Creative ImpactRead →

(02) Glossary

Terms we use, in one sentence.

Generative AI

AI that creates new text, images, video, music or code from a prompt, instead of only analysing existing data.

AI workflow

A repeatable sequence that connects tools, prompts and people to produce a defined output.

Brand Brain

X DOT AI's brand intelligence system: frameworks, prompt libraries and templates that keep AI outputs in a brand's voice.

Creative AI Workflow Architect

The person who designs how a creative team and its AI tools work together, from idea to delivery.

Agentic AI

AI systems that plan and carry out multi-step tasks inside a workflow, with people approving the key points.

AI ad film

A commercial whose visuals are produced with generative AI under a human director.

(03) Read by practice

Start where your question is.

01Training your teamHow role-based AI training works and who it is for.Explore →02Planning adoptionStrategy, workflow architecture and Brand Brain.Explore →03Making AI filmsFormats, timelines and the work so far.Explore →04Automating workflowsAgents, apps and where automation helps first.Explore →

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